Lori Alala
(828) 630-7354Lori received her Bachelor of Science in Business Administration with a double major in Risk Management and Insurance, and Real Estate and Urban Analysis from Appalachian State University. Upon graduating, Lori began her career with a Life and Health insurance agency in Hickory, N.C. In 1996 she was named partner and specialized in employee benefits. She focused on serving her clients by developing and implementing creative benefit plan designs, finding alternate financing arrangements, ensuring dedicated customer service, and providing ACA compliance and education.
In 2013, Lori sold her ownership interest and opened the Northwestern Mutual office in downtown Hickory. As a financial representative and agent, she worked closely with business owners, individuals, and families to create financial security and mitigate economic risk. She recently joined Broome Associates as an equity partner.
Lori is Life and Health, Medicare Supplement, Long-Term Care, and Securities licensed. She has completed the National Association of Health Underwriters PPACA certification program, and has worked closely with employer clients regarding the impact of PPACA and ongoing industry challenges. She has served as chair of the NCDOI Life and Health Agents Advisory Committee, past president and current board member of the Western Piedmont Association of Health Underwriters, and also a past board member of NCAHU. She served as the chief volunteer officer for the YMCA of Catawba Valley Corporate Board, was the YMCA Catawba Valley 2013 Annual Giving Campaign chairman, and YMCA Catawba Valley Volunteer of the Year in 2012. She also recently received the distinguished Adrian L. Shuford Jr. Award for Service. She is a National Association of Health Underwriters (NAHU) Honor Council recipient and LPRT Soaring Eagle, and currently serves on the Brantley Risk and Insurance Board at Appalachian State University.
